Generated footage
Shots made with video models, directed and selected like any other footage.
Loading…
Video
Generated and shot footage, cut into films.
Video
Film for products that live outdoors.
Our products are about streets, homes and people, so our films are too. We combine generated and shot footage, then edit and grade it into launch films and the cinematic loops used across this site.
What we make
Edit and grade
Cutting, sound and colour, so generated and real footage sit together.
Launch films
The film that introduces a product to the people it is for.
Sport
Sport, filmed where it happens.
Cycling and skiing: fast outdoor motion, cut into short loops.
Process
01Decide what the film must show
One idea per film: a product doing its job, somewhere real.
02Shoot and generate
Some shots are filmed and some are made with video models, each chosen for what the scene needs.
03Cut, sound and grade
Everything is edited and coloured together, so nobody notices where one kind of footage ends and the other begins.
Where it shows up
Principles
01
Real places first
Our products are about streets, homes and people. The films start there, not in an abstract space.
02
Directed, not prompted
Generated footage is briefed, selected and cut with the same care as anything shot on a camera.
03
Sound is half the film
Cutting and sound get the same attention as the picture. A good shot with the wrong sound is a bad shot.
Made for products that live outdoors.
Happenous is about time spent together outside the app — the kind of product our films are made for. It is still being built.
