Image Generation

A model is a camera. It still needs a point of view.

We work with image models the way a studio works with a camera: a brief, a point of view and a great deal of editing. The result is imagery that belongs to a brand rather than to a model.

What we make

A written brief on a cork board beside reference photographs of a street at dawn and a sheet of small image options.

Art direction

Briefs, references and selection: deciding what an image is for before it is made.

Six photographs of different city corners in a grid, all sharing the same morning light, lens and muted palette.

Visual systems

Repeatable looks, so a hundred images feel like one family.

Concept frames

Fast frames for exploring a film, a product or a place before it exists.

Selected frames

Three frames, one visual system.

Made for this site: the same lens, light and grade, so they read as one family rather than three prompts.

A narrow lane at first light, laundry lines overhead and a bicycle leaning against a blue wall. — First light, old city lane

Rooftops, water tanks and trees at dusk, a few windows just beginning to glow. — Rooftops before the lights

An open doorway on a quiet street in soft morning light, steps worn smooth and a shutter half raised. — A doorway on a quiet street

Process

01
Write the brief
What the image is for, where it will sit and what it must not look like — decided before the first prompt.
02
Generate wide, select hard
Many frames are made and few are kept. Selection is where most of the work happens.
03
Edit into a family
Chosen images are corrected and graded until they belong to one visual system, not to the model that made them.